Behind On Point
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“Easy reading is damn hard writing.”
Hey, I’m Bianca.
I've come to learn that the most compelling communications messages are brave. They create real impact because they understand their target market, they're simple and direct, and they take an innovative approach to deliver unique value. These messages sell by asserting 'Hey! You'll want to take a look at this!' to their audience.
I started On Point Copywriting & Design to pursue a dream: combining my love of writing with that of eye-catching visual design, in working with industry professionals to establish a 'personality' - one that's naturally suited to their brand and market. And if you're in communications, you'll know that this is an art as much about research and strategy as it is taking a creative angle.
The best part about working with different people in varying fields is constantly learning new things. I've been fortunate to build direct experience in areas such as health, clinical research and treatment, jewellery retailing, NDIS disability, community services and real estate, among others.
Having the freedom to 'tap into' the dynamic needs, conventions and challenges of each industry is immensely rewarding - I wouldn't have it any other way.
Bianca Camilleri Centrone
Freelancer & Owner,
On Point Copywriting and Design
bianca@onpointcopydesign.com.au